Privacy Policy
Effective Date: October 1, 2024
Apopka Health and Rehabilitation Center ("we," "us," "our," or "the Facility") is committed to protecting your privacy and ensuring the confidentiality and security of your personal information. This Privacy Policy outlines how we collect, use, share, and protect your information when you visit our website or interact with our services. By accessing or using this website, you agree to the terms of this Privacy Policy.
We comply with all applicable privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), the Health Information Technology for Economic and Clinical Health (HITECH) Act, and any relevant state and local laws.
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1. Information We Collect
We collect different types of information through this website, including:
a. Personal Information
When you interact with us through our website or through other means (such as submitting inquiries, signing up for newsletters, or making requests), we may collect:
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Name
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Address
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Phone number
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Email address
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Date of birth
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Other identifying information you provide
b. Protected Health Information (PHI)
In accordance with HIPAA, we may collect Protected Health Information (PHI) when you engage with us for healthcare services. PHI may include information such as:
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Medical history
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Treatment details
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Insurance information
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Health-related documentation
c. Non-Personal Information
We may collect non-personal information about your interaction with our website. This includes:
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Browser type
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Internet Protocol (IP) address
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Cookies and tracking data
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Referring and exit pages
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Time and date of access
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2. How We Use Your Information
We use the information we collect for a variety of purposes, including:
a. Providing Healthcare Services
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To coordinate care and communicate with healthcare providers, insurance companies, and family members.
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To manage appointments, treatment plans, and billing.
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To comply with legal, regulatory, and accreditation requirements.
b. Improving Website Functionality
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To optimize your experience on our website, improve performance, and develop new features.
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To analyze trends, usage, and overall website traffic using cookies and similar tracking technologies.
c. Marketing and Communication
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To send you newsletters, updates, and promotions if you opt-in to receive such communications.
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To respond to inquiries or requests submitted through our website.
d. Compliance with Legal Obligations
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To comply with applicable federal, state, and local laws, including HIPAA and state privacy regulations.
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To comply with court orders, subpoenas, or other legal processes.
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3. Disclosure of Your Information
We may share your personal information with the following parties:
a. Healthcare Providers and Insurance Companies
We may disclose PHI to healthcare providers or insurance companies when necessary for your treatment, payment, or healthcare operations.
b. Third-Party Service Providers
We may share personal information with third-party service providers who assist us with:
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Data hosting and storage
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Payment processing
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Website functionality and analytics
These third parties are required to protect your information in accordance with this Privacy Policy and applicable laws.
c. Legal and Regulatory Authorities
We may disclose your personal information when required to do so by law, such as in response to a court order, subpoena, or investigation by a government or regulatory authority.
d. Business Transfers
If Apopka Health and Rehabilitation Center is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.
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4. Your Rights Regarding Your Personal Information
a. Access to Your Information
You have the right to request a copy of the personal and health-related information we maintain about you. To do so, contact us using the information provided at the end of this policy.
b. Correction and Amendment
You may request that we correct or update inaccurate or incomplete information. If you believe your medical records are inaccurate, you have the right to request amendments under HIPAA.
c. Right to Restrict Use
You can request restrictions on how we use or disclose your PHI for treatment, payment, or operations, although we are not always required to agree to your request.
d. Right to Opt-Out of Marketing
You have the right to opt-out of receiving marketing communications from us at any time by following the instructions provided in the communication or contacting us directly.
e. Right to File a Complaint
If you believe your privacy rights have been violated, you may file a complaint with us or with the U.S. Department of Health and Human Services. We will not retaliate against you for filing a complaint.
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5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our website. Cookies are small files placed on your device that allow us to recognize your browser and capture certain information.
a. Types of Cookies We Use
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Essential Cookies: These cookies are necessary for the website to function properly and cannot be disabled.
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Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting anonymous data on website traffic and usage.
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Marketing Cookies: These cookies may be used to show you targeted advertisements or promotions based on your interests.
b. Managing Cookies
You can adjust your cookie preferences through your browser settings. Please note that disabling certain cookies may impact the functionality of our website.
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6. Security of Your Information
We take the security of your personal information seriously and implement administrative, technical, and physical safeguards to protect against unauthorized access, disclosure, alteration, or destruction of your data.
a. Encryption and Security Protocols
We use encryption technology and secure servers to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.
b. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal requirements.
7. Children's Privacy
Our website is not intended for use by children under the age of 13. We do not knowingly collect or solicit personal information from anyone under the age of 13 without parental consent. If we discover that we have collected personal information from a child under 13 without verification of parental consent, we will delete that information.
8. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting to this page, with the updated date reflected at the top of the policy. By continuing to use our website after changes are made, you acknowledge and accept the revised Privacy Policy.
9. International Visitors
Our website is hosted in the United States and governed by U.S. laws. If you are accessing our website from outside the U.S., please be aware that your information may be transferred to and processed in the U.S., where privacy laws may differ from those in your country of residence.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your information, please contact us at:
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